OK, I’ll admit. This is a little bit of a personal rant. I don’t do this much, but I’m kinda fed up – just a wee bit – so, I’m venting. :o)
Local news reported in a social network / emerging digital media kinda way.
When I first thought of this for classes, some time ago, I’ll admit to having that image of Al Franken’s SNL faux coverage of politics flashing through my mind. But, today it really is possible and provides students with realistic and valuable experience.
As we embark on our class activities at The Loveliest Village, students may wonder why we’ll be doing all this local reporting using lil’ cameras, laptops and social media / social network software platforms to publish.
Well, if it is good enough for CNN, it’s good enough for us, right?
Now, imagine using the skills my students develop in these exercises and then share those stories, videos, photos and more with news outlets online and print. Hey, they are seeking content. Get the drift? This is how we all may be doing a good portion of media relations in the future.
Actually, forget the future. I had students doing it today. This summer they pitched and delivered stories, video and photos. This semester they are collaborating with multiple news outlets to place stories they will create for class. Yep, it is not just what they post in The Loveliest Village. These news outlets have actually sought us out for content. No kidding.
So, students will create content much the same as CNN is now doing. Pretty cool, huh. ;o) And people said I was nuts. Sorry, couldn’t resist.
Well, some people said I was crazy. Didn’t know what I was talking about. Why show students how to do this? Hmm? If it is good enough for CNN, I guess it’s good enough for us. :o)
According to that PRWeek article, at CNN journalists “…will report for broadcast and digital mediums with lightweight kits, including wi-fi-enabled laptops, cameras, and editing tools.”
So now, our students will be able to understand how major media works – the new way. They’ll be sharing the content that reporters are looking for in this new world. Not only ‘are’ we way ahead. We’ve ‘been’ way ahead, for some time. Update: And, by the way, it isn’t just major media. Local … local … media has sought us out to create content for their sites. Hello?
What CNN is now doing is what we’ve been talking about and doing for a long time now. :o) Just sharin’ …. just sayin’.
/rant
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